The CTR, or Click-Through Rate, is the click rate of a keyword from a Google results page. More precisely, it’s the ratio between the number of ads displayed on search pages (impressions) and clicks on these ads.
CTR and Google Search Console
On SmartKeyword, we use data from the Google Search Console to tell you some engagement information such as:
number of impressions
average position
CTR
number of clicks
The “Requests” dimension of the Search Console is the one that analyzes the requests that Internet users have typed into the Google search bar. This lets you know which keywords you appear on in Google results, and how many times (number of impressions), your average position, the number of times users have clicked on a link from Google to your website, and finally, your "CTR".
The goal is to have the highest possible CTR. It means that users are attracted to your page, and therefore this is a good indicator that your Title and Meta-description tags, or even your URL, are appealing to people. They encourage users to click on your page, which is essential!
Let’s illustrate with an example: if your impression number reaches 200 over a given period, and Internet users clicked on it 12 times over this same period, then you’ve got a CTR of 6%.
On SmartKeyword, you’re allowed to follow your CTR by keyword to know your engagement data’s details on each of your keywords.
In addition to your CTR, you can also analyze the detail of a keyword's engagement data.
For each keyword, you will see:
Impressions
Clicks
Middle position
CTR
And this over the last 3 months, which allows you to see if all these indicators are on the rise!
Where can I find it on SmartKeyword?
It can be found in the "Reporting > Traffic" tab, then in the keywords section in order to analyze the keywords that have a low CTR:
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