How to analyze your positions on SmartKeyword?
Written by Claire Delisle
Updated more than a week ago
In the "My keywords" tab, SmartKeyword lists keywords’ positions showing their effectiveness in driving SEO traffic.
At the top of the page, you will find the percentage of pages positioned in the top 3, top 10, top 30 and top 100 results, as well as the percentage of entries and exits within these different tops compared to the last term.
You’re also able to filter your positions by groups of keywords or actions.
The graph
SmartKeyword shows you in the form of a graph the different positions distribution: Top 3, Top 10, Top 30, Top 100.
For example, on this graph we can see that 14% of the positions are included in the top 3 results and that approximately 79% of the positions are distributed between the top 1 to 100. The average position can be found on the right hand side, on another graph:
Note that your top position is read as a percentage while the average position is an absolute value.
The more the average position curve is at the top of the graph, the closer the average position is to the first Google page.
Your SEO traffic’s evolution
Below the graph, next to the list of keywords, you can find an explanation of your SEO traffic’s evolution via the variations in your keywords’ positions through:
Your keywords’ entrances / exits in the Top 1 to 3 positions
Your keywords’ entrances / exits in the Top 4 to 10 positions
Your keywords’ entrances / exits in the Top 11 to 30 positions
In each entrance or exit for each keyword, you know the volume, the current position and the variation with your last term’s position.
You can also see your top variations over the chosen period:
By clicking on the "Export" (Excel) button, you can download your incoming or outgoing keywords’ list, depending on what you want to analyze.
In the last part of the tab, a table lists the evolution of your keywords’ positions over time. Note that you need to scroll horizontally to see more dates.
Have a look at another report:
Have you found an answer?