SmartKeyword allows you to see the evolution of your competitors' SEO traffic compared to yours. Yes, but...
How is SEO traffic calculated?
These are approximated calculations of studies measuring the click-through rate based on the positioning of the results on the first page of Google.
Each position is associated with a percentage of clicks. On the table below you can see that between the first and 10th position, the percentages decrease to 0 once out of the first page.
1st result = 27.90%.
2nd result = 15.20%.
3rd result = 13,80% --> we see that 56,9% of clicks are generated by the TOP 3 positions
4 = 9,65%
5 = 7,75%
6 = 5,80%
7 = 4,70%
8 = 4,15%
9 = 4,00%
10 = 3,75%
beyond the 1st page? >> 0%
The total of these percentages is not 100? That's true, because unfortunately there’s also paid search which takes a significant part of the clicks...
The calculation of SEO traffic for a given keyword:
We saw above that we could estimate the number of visits based on the position of a keyword...The only thing left to do is to take into account the monthly search volume associated with this keyword.
Basically, the formula looks like this:
(monthly search volume of the keyword) x (% of clicks related to the keyword position) = monthly traffic generated by this keyword
Where to find it in SmartKeyword ?
It can be found when you do a keyword search via the "by site" feature:
This traffic is also used to calculate the variation of positioning where we estimate the traffic we either gained or lost on the summary screen or on the screen "my keywords”:
It can also be used to calculate the potential traffic that is reported to your competitors based on the keywords you entered in the tool:
SEO traffic has now no secret for you, so get to your keywords!
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