SmartKeyword tells you all about secondary tags to structure your content.
The <hn> tags are the <h1> to <h6> tags. These tags are used to structure and prioritize your content, while including keywords, again and again.
Hence, where you place these tags on your page must be very strategic.
The 3 most important criteria of <hn> tags:
If the tags are on the homepage, make sure that they help with understanding the site, its structure and its content. You can do this by positioning your tags in a navigation menu.
If the tags are on a content page, save them for the editorial part of your page, like the structure used by Wikipedia below.
Keep the position of these tags in strategic places so you can easily integrate keywords. Putting a tag for your "Welcome" title is useless.
What do the <hn> tags correspond to?
You can see how Wikipedia organizes its <h2> and <h3> tags to structure its content very clearly.
Here is an example of <hn> tag structure for an e-commerce site.
The site chose to use its <h2> tags by integrating them on the side so they can create content (black boxes) and optimize their SEO.
Their <h5> tags on the other hand allow them to structure the navigation menu for the different customer services.
Other recommendations for your <strong> and <em> tags
The <strong> and <em> tags are also very important to highlight key expressions that you consider relevant to your page's interest.
However be careful to use them sparingly and not to put entire sentences or paragraphs in <strong>.
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