Here are our tips if you want to exchange backlinks
You have been approached by a site (site B : a company, media or blog) to exchange links with your site (site A) but you don't know if it will have a good influence on your site’s reputation?
We give you our advice on how to check the "reliability" of such a proposal before accepting, especially when a simple exchange of articles is not possible.
You have several possibilities to set up an exchange of backlinks:
See if it’s possible to make a three-way link exchange with site B and one of their partners (site C). This is the best option, you just have to check their Netlinking data before committing in order to avoid being negatively impacted: verification of the Citation Flow and Trust Flow; verification that the theme of the site is related to yours; etc.
Make site B work on some of your competitive themes in order to position yourself directly on a strong request and/or to push another article already published on your site/blog because it means adding an extra page on your site, so you might as well take advantage of it
Check the terms of the "contract" to see how long the link on site B must be live on the article page: it is better to have a link without a time limit. We therefore advise you to propose to site B a contract with tacit renewal 💰
In all cases:
Negotiate a minimum of 800 words per article
Publish the articles at least 3 weeks apart from one another
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