The SmartKeyword tool interfaces with some external tools to retrieve data, and sometimes uses its own calculations to display others. Here is the recap by screen:
On all screens (or almost all):
The volumes: come from the Google Keyword Planner (Google AdWords). This data represents a 12-month average of the search volumes matching the keywords.
A page’s details:
Accessible from the "traffic" or "conversion" screens, when you click on a page. Here, the data comes from:
Traffic data and keywords: Google Analytics (GA) and Google Search Console (GSC)
Tags (H1, Title): our crawler
Netlinking data: our partner MOZ
Position monitoring and competitive intelligence:
Estimated traffic: see this document which details its calculation
The rest (the positions): our crawler
Conversion:
SEO & SEA graphs and pages / SEA keywords: GA and GSC
Keyword conversion (SEO): GA and GSC + attribution algorithm for the "keyword" tab.
Traffic:
All data is compiled from GA and GSC. We collect keyword data from Google Analytics and page data from Google Search Console.
Netlinking / Domain Research:
Domain Authority: data retrieved from MOZ
Trust Flow, Citation Flow, Referring domains, Categories, backlink links (new, lost, top backlinks): data retrieved from Majestic
Traffic (number of visits), Top keywords, Top pages, Top competitors, Top backlinks: data retrieved from Semrush and Ranxplorer
Other articles on the same topic:
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