SmartKeyword tells you all about MOZ.
Moz is a Seattle-based software and a service company that sells inbound marketing and marketing analytics software subscriptions.
Moz provides SEO professionals with a set of free tools to perform basic analysis needed in an SEO project. Users who have subscribed to one of the premium offers can add other paid tools to the basic ones.
In your SmartKeyword account, “Moz trust” quantifies a web page’s reliability compared to all other pages on the Web. It is based on an algorithm developed by Yahoo! and similar to the algorithm used by Google. Same as links, it also provides information about the reliability of a URL.
It is measured from 1 to 10, 10 being a very reliable site.
To improve your “Moz trust” :
Improve the overall quality of a backlink.
Increasing the number of links you can get from sites in the same field as yours will bring the most value for your SEO. And in addition, they will probably be more relevant to your target audience!
If you have the possibility to have links from government sites such as ".gouv.fr" or “.gov.uk”, it is always a good thing because Google knows they are credible and trustworthy.
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