Introduction
Unlike e-commerce websites or marketplaces with dozens or hundreds of products, a small website does not need to implement structured data because it is less likely to have star ratings, average ratings or reviews on the products that could be useful from an SEO point of view.
In the below example, we can see why it would be absolutely necessary for a website like Amazon to implement structured data.
That being said, there is structured data that you can implement such as “Organization”. Google appreciates that because it likes you to be reliable and in general, it likes structured data (still easier for a robot to interpret structured data than pure HTML code, isn’t it?).
Example: on the Tracktor.fr website
Open Google's Structured Data Testing Tool: https://search.google.com/structured-data/testing-tool/
Request the search for https://tracktor.fr:
Test and look at the result:
We can see the results:
Very "high level on the company":
@type Organization name: Tracktor
legalName TRACKTOR SAS
logo...
and also, social media information:
et people’s information:
founders @type Person name Idir ... founders
and the address:
address @type PostalAddress street Address 157 Boulevard
And that's great!
Let’s go and implement it!
Here is the official documentation to go further:
Schema.org official documentation: https://schema.org/Organization
Google official documentation for the setup: https://developers.google.com/search/docs/guides/intro-structured-data
And therefore, see all the fields that will be useful to you!
To go further:
Have you found your answer?