When it comes to netlinking, two practices stand out for writing articles that contain your link: sponsored articles or advertorials.
The sponsored article
Not to be confused with the "sponsored" label you may see on some articles on the web!
In the context of our marketplace, "sponsored article" simply means that the hosting site agrees to write the article in which it will include your link.
To do this, we will send them a brief containing information about your site/brand and the different topics the article can cover.
It is important to be as precise as possible in the brief to avoid any unpleasant surprises later on. Indeed, these briefs are the basis of the negotiation with our Netlinking partners, and once it is concluded, we cannot go back!
Thus, if you want the subject to remain general or, on the contrary, focus on a specific theme, the brief is the place to specify it. The same goes for the proposed link anchor.
Of course, once the negotiation is accepted, our partners are committed to respecting the given instructions 😉
As the sponsored article is written directly by the bloggers, the content will correspond more to the site's audience. It is therefore important to trust their expertise.
Before publication, it is generally possible to provide feedback on the article for possible modifications. However, please note that this is not always possible 100% of the time. We will let you know when this is the case.
The article written by you (advertorial article)
Unlike the sponsored article, this is an article that you provide to the Netlinking site for publication as is.
Since you are providing the article's text to the publisher, it has a greater chance of not being accepted if it does not correspond to the site's editorial guidelines.
This format is well-suited for companies seeking to retain control of their communication or for those positioning themselves in such a specific niche that a blogger may not necessarily cover all the product/service's characteristics.
If you do not have a ready-to-use article, you can use our content writing services. The processes will be slightly different as we will combine two of our marketplace services, but they will be adapted to your needs and editorial strategy.
Our advice:
Prefer the sponsored article in the majority of cases as it will fit better into the hosting site's editorial line and reassure readers.
Even though this option remains slightly more expensive, it can be more beneficial for you in the long run.
You might even be inspired by the creativity of the article and the writer 😉