Concerning Netlinking, our guidelines are a little different from those for our content service (see content guidelines here).
To us, the most interesting thing in Netlinking is how to get what we call "seo juice" to improve the overall reputation of your domain and/or a particular page. The goal? To rank better on Google!
Our requirements for Netlinking primarily revolve around the data and reliability of the source site. It is on this basis that we make our selection. For more info on the data used: The different levels of backlinks in the Marketplace SmartKeyword
We do check the articles before publication to make sure that the partner site respects the initial brief.
It must respect the following points:
the anchor must be the same as the one in the brief,
the anchor must be placed at the top of the text (ideally between the 1st and 3rd paragraphs)
the anchor is placed in a themed "paragraph" that talks about a subject related to the targeted keyword
the non-presence of competing links,
and respecting the theme of the article,
not to have more than 3 links in the text.
These are basic rules that we apply when it comes to "small" backlinks namely bronze (120€), silver (280€) and gold (370€) backlinks.
Obviously, when it comes to large backlinks such as articles published on media sites like leparisien or latribune for example, with a minimum price of 2000€, we are more demanding on the articles written. The content and the form will count all the more to also take advantage of the notoriety of these sites with an article which will be potentially much more seen/read!
The deadlines
We start each campaign from the billing date. Here is the general schedule to respect for a link to be published in time: