Your category pages link to your various products but you want to know what the best practices are to properly implement them. We tell you everything in this article :)
How to optimize category pages without distilling too much SEO juice?
This is often a point we analyze because we want all products to be clickable at the UX level so that the user knows quickly enough where to click, but for it to be effective in SEO, the hyperlink must only be placed on the product name.
Here is an example from Privateaser, where links between their category page (here the different bars) and their product pages are very well set up : https://www.privateaser.com/reservation-bar/top-bars-italien-paris.
Our recommendations for links
What we like:
On the UX side, that the whole block is clickable
On the SEO side, that there is only one link for Google (if you have 2 or 3 for the same product, it dilutes your SEO juice by 2 or 3) and that the link text is the product name
How to set it up?
Often, making sure to put only one link on the block, is done through the use of javascript (see jquery). This gives a pleasant effect for the user, even if the html code is set up so that only the name of the product is clickable and not the rest (image, description...).
Don't forget to put a real "a href" tag with a link anchor in the code to make sure that it is well understood for SEO :)
If you want to check that your category pages are well optimized for links, you will find all the steps to follow on this article.
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