If you are an e-merchant or a marketplace, here are some tips to automate the setting of your H1 tags for product page
H1 (for header 1 or H1 tag) is a web page’s main title. There are 6 levels of H possible: from H1 to H6.
What you need to know about the H1 tag :
Main keyword at the beginning of the text
70 characters max
Unique per page
Describes the content of the page
Real sentences subject + verb + complement
Prohibit: list of keywords, repeated keywords, numbers, special characters, words in capital letters and precise dates
How to set it up? (HTML Code):
H1 tag should be placed in the page’s HTML body (<Body>, with the following very simple format:
<body>
<h1>Product name / Brand / Category (thinnest) (we only add the category if needed if the h1 is less than 30 characters)</h1>
</body>
Concrete example:
Case #1:
I have an editorial site, I write an article about the Canon G1 x Mark III, my H1 should be as follows:
<h1>Canon G1 X Mark III test, the most expert of Canon compacts</h1>
Case 2:
I am an e-retailer, I have an extensive catalog, my H1 should be as follows:
<h1>Category - Product name - value proposition(or EAN) + Site name</h1>
Darty example:
Compact camera links to the category and Canon links to the brand page, and then we have the product name.
<h1>
<a href="/nav/purchase/photo_camescope/compact_photo_camera/compact_photo_camera/index.html" class="product_family font-2">Compact camera</a>
<span class="product_name font-2-b" itemprop="name" >
<a href="/nav/shopping/brand/Canon__CANON.html">Canon</a>
POWERSHOT G1X MARK III
</span>
</h1>
Now you know how to set up an H1 tag :-)